Webinar Myth #3: The Content Equality Myth

(Microsoft, 2014)

During the winter we tackled the first two myths of conducting successful webinars: the myth of saving money and the myth of the ideal webinar.  Today, we’re going to discuss webinar myth number 3: the Content Equality myth.

“Distance study is structurally different from traditional face-to-face instruction. I refer to the following obvious characteristic features which can be discerned at first sight: indirect (symbolic) interaction versus direct interaction” (Peters, 2010, p. 39).  Something that the field of distance education has been struggling with for over a century is how to make distance learning as engaging and beneficial to students as face-to-face learning engagements.  Webinars also encounters the similar issue of interaction at a once remove.

Sherry Turkle (2011) talks about how technology gives us the ability to hide from each other even as we are continually connected to each other.  While everyone is connected to each other in a webinar, it does not mean that everyone is engaged with the learning.

Turkle (2011) also talks of how technology allows us to multitask.  Webinar participants join the webinar and their name in on the list of participants.  This can give the illusion of attendance.  However, the temptations of getting “real” work done, answering email, making another update to that all important report can prove to be too powerful.

My clients would have a PowerPoint that they used to present in a face-to-face class.  They wanted to use their existing deck as a webinar.  Based on what we have been talking about so far, you can see that more work still needs to be done to ensure that the webinar is a success.  We need to discuss webcam use, plan polls, discuss how to use chat to help keep our audience engaged.  The more engaging and relevant the interactions, the less tendency of participants to multitask.

REFERENCES

Microsoft. (2014). Scales [Digital Image]. Used with permission from Microsoft. Retrieved from http://office.microsoft.com/en-us/images/results.aspx?qu=scale&ex=1#ai:MP900314082|mt:2|

Peters, O. (2010). Distance education in transition: Developments and issues: Vol. 5 (5th ed.) [Adobe Digital Edition]. Retrieved from Carl von Ossietzky Universität Oldenburg website: http://www.box.com/shared/ktx7ipccetotqrr11mct

Turkle, S. (2011). TEDxUIUC – Sherry Turkle – Alone together [YouTube video]. Retrieved from http://www.youtube.com/watch?v=MtLVCpZIiNs&feature=player_embedded

Winter 2014 Blog Recap

It’s 60 degrees here in PA.  If you missed any of our winter blogs, check out this 5 minute Pecha Kucha to catch up.  Happy Spring!

REFERENCES

Microsoft. (2014). Winter [Digital Image]. Used with permission from Microsoft. Retrieved from http://office.microsoft.com/en-us/images/results.aspx?qu=winter&ex=1#ai:MP900425259|mt:2|

Learning and Doing?

(Microsoft, 2014)

This is a story from my husband, Dennis, that perfectly illustrates the learning-doing gap.  My husband was working as a janitor in the 1980s for medium sized printing press which is no longer in business.  Press operators would feed massive rolls of paper into the machines.  There were sharp blades coming down under high pressure to slice & dice massive quantities of paper that were whizzing through the press.  A lot of people would disable the safety devices, allowing them to put their hand on the plating allowing the machine an opportunity to sever off digits.  This was done in a false “Spirit of Efficiency.”

One day, Dennis was thrown on a printing press because he was another warm body and they needed to keep the printing press running while the trained press operator was rushed to the hospital to reattach his thumb.  The first thing that Dennis did was enable all the safety devices.  When a supervisor asked him why, Dennis held up his hand and wiggled his fingers and said, “Because I like these a lot.” He still has all four fingers and his thumbs because he respected the power of slicing and dicing machines.

With no other information, logic would suggest that Dennis would end up in the hospital while the trained press operator wouldn’t.  Yet, the trained operator was the one who cut his thumb off while my husband with no formal training, just by enabling the safety devices, kept his fingers.  Now, my husband did have informal training with slicers and other dangerous machinery during his earlier apprenticeship as a restauranteur.  However, both Dennis and his injured co-worker saw numerous other industrial accidents during their tenure at the same company (his co-worker was actually there longer than Dennis).

Why the learning-doing gap then?  Exposure from an early age about the dangers of slicing and dicing machines?  A larger quantity of exposure? An unhealthy absence of fear? An ego that that says “This couldn’t happen to me?!?”

REFERENCES

Microsoft. (2014). Bryce Canyon in Utah in winter [Digital Image]. Used with permission from Microsoft. Retrieved from http://office.microsoft.com/en-us/images/results.aspx?qu=canyon&ex=1#ai:MP900442251|

 

Motivating “Mistakes”

(Microsoft, 2014)

Have you ever learned from a mistake?  I sure have.  Now your learners can, too.

I was at the March PADLA meeting (http://www.padla.org//) this past week and saw an amazing product, ApprenNet (http://info.apprennet.com/).  The general method is Try It, Share It, Learn It.  In the Try It phase, the learner is presented with a challenge.  They record a video response.  In the Share It phase, they see responses from other learners and have an opportunity to comment.  Learners have an opportunity to “vote” on which cohort response was the best from a small pool of responses.  Finally, they Learn It, by watching a short tutorial or seeing an expert response.  A dashboard shows learners which responses the teacher thought were innovative in addition to those that got the most votes from learning peers.

The gating is excellent, the learner CANNOT skip around, they MUST Try It before they can Share It before they can deepen their learning.  This approach beats the heck out of didactic teaching and then having learners answer multiple guess…I mean… multiple choice questions.

Adults are motivated to devote energy to learn something to the extent that they perceive that it will help them perform tasks or deal with problems that they confront in their life situations.  Furthermore, they learn new knowledge understandings, skills, values, and attitudes most effectively when they are presented in the context of application to real-life situations (Knowles, 1984, p. 59)

If a teacher designs their exercises to reflect real-life situations, the illusive solution to learner motivation (which I feel can be more problematic even more in online environments) can be more than solved through the use of ApprenNet.

ApprenNet also helps set the learning climate.  When speaking of how to set the climate for learners, Knowles (1975) talks of how the teacher “respect[s] the experience and creativity you [the learner] bring to this inquiry” (p. 9).  The climate should also allow learners to “participate actively in this inquiry … raising questions about what I say and supplying your own answers” (Knowles, 1975, p. 10).   This is built into the DNA of ApprenNet in the Try It and Share It phases.

Learning theories other than Andragogy from the academy definitely support this approach.  A full discussion of this topic may be in an upcoming post.

If you can spare another 90 seconds, check out a customer testimonial.  Click http://info.apprennet.com/, scroll down until you see What People Are Saying.  Then click on the smiling woman in the center of the page.  Pay special attention to the end of the video where a grateful client verbalizes in her own words what distance, experiential learning is all about.  Motivating “Mistakes”, indeed!

REFERENCES

Knowles, M. (1975). Self-directed learning. New York, NY: Cambridge.

Knowles, M. (1984). The adult learner: A neglected species. Houston, TX: Gulf Publishing Company.

Microsoft. (2014). Smiling young girl pointing to bandage on elbow [Digital Image]. Used with permission from Microsoft. Retrieved from http://office.microsoft.com/en-us/images/results.aspx?qu=bandage&ex=1#ai:MP900426458|mt:2|

Is business partner a question?

(Microsoft, 2014)

Too many times in my experience working as part of a Learning and Development organization, we tend to focus on being order takers.  The business wants something and we don’t necessarily agree.  Do we push back?  Do we say “You know what? This isn’t really training, this is a culture adjustment that can’t be solved through a single training initiative.”

Generally, I didn’t push back and you know why?  Because when you are in Learning and Development, you want to be accommodating, it’s in our nature.  You are there to support the business and that is an understood part of the paradigm.  They are paying your paycheck because you are supporting their initiatives.

But did that make me a true business partner?

So I started with Merriam-Webster’s (2014) online dictionary and my eye was drawn to one particular part of the definition “one associated with another especially in an action” (para. 5).

I have taken a lot of action in my time but was it the right action?  Wick, Pollock, and Jefferson (2010) write that “Business leaders want learning professionals…who understand their specific business, who can clearly and succinctly explain the business model of their company or division and its more important business drivers and challenges” (p. 31).

This is a challenge for me (and, I hope, for the reader) to open our horizons further than the next learning project to a wider world where we understand the challenges the business faces and work to “discover the highest value needs or opportunities that training and development could help fulfill” (Wick et al., p. 35).  This first step helps us to turn partnership from an item in question by the business towards making partnership a statement of fact.

REFERENCES

Merriam-Webster, Incorporated. (2104). Partner [Web Page] Retrieved from http://www.merriam-webster.com/dictionary/partner

Microsoft. (2014). Group of businessmen huddled on a football field [Digital Image]. Used with permission from Microsoft. Retrieved from http://office.microsoft.com/en-us/images/results.aspx?qu=strategy&ex=1#ai:MP900422756|

Wick, C., Pollock, R., Jefferson, A. (2010). The six disciplines of breakthrough learning. San Francisco, CA: Pfeiffer

Win-Win for Blended Webinar Audiences

(Microsoft, 2014)

As L&D professionals, we would love nothing better than to keep our audiences separate.  In-room participants in one session.  Virtual participants in a different session.

In the real, busy world, we need to make the best use of our time and our participant’s time.  So blended audiences in webinars are a reality.  How do we make blended webinars a win for both in-room and virtual participants?

Be Inclusive

Welcome both your in-room and virtual participants.  It sets the stage that both sets of participants are part of the learning experience.  When asking questions, be sure to include both audiences in turn.  Be consistent – always address in-room participants first or second.  It just makes it easier for the participants to know what’s happening next.

Encourage Chat

Your virtual participants need to have a voice.  Having them actually speak can be at the least disrupting.  With large audiences, this can be impossible.  We talked about having two people involved with webinars.  One person can monitor chat and bring to the attention of the presenter relevant questions.  You won’t be able to address every chat in a large group, it is more important to address the most topical or most repeated chats.

Call Virtual Participants by Name

With in-room participants, we can simply look at someone to acknowledge them.  We have been discouraged from calling in-room participants by name so as not to put them on the spot.  With virtual participants, you need to take the opposite approach and call on them by name.  Because they can’t see you and can be distracted by things (like email ;)) in their physical environment, you need to call them by name to re-engage them in the learning.

What other ways have you been able to make webinar learning events a win-win for both in-room and virtual participants?

REFERENCES

Microsoft. (2014). Blender [Digital Image]. Used with permission from Microsoft. Retrieved from http://office.microsoft.com/en-us/images/results.aspx?qu=blender&ex=1#ai:MP900385483|mt:2|

Three Unexpected Webinar Costs

(Microsoft, 2014)

Webinars can be cost effective and, if done correctly, can be as effective as face-to-face training events for corporate learning and development organizations.

When we think of the costs related to webinars, we tend to think of cost savings.  We’re not paying for class rooms, whiteboards, projectors, tables, and travel.  We’re saving money there!  The webinar software?  This could be seen as a zero sum game – we are reusing our virtual meeting software!

IS THE PLATFORM REALLY A ZERO SUM GAME?

I facilitated training events using a webinar tool which did not allow me to pre-load polling questions.  There were only five questions throughout a 90 minute webinar.  However, even using cut and paste to enter the polls on the fly, 2 minutes was wasted and lessened the effectiveness of using polling.  2 minutes doesn’t sound like much until you realize this represents 2% of the total training time.  It felt like forever.  Participants were waiting – something you never want to have happen during a webinar.

We moved to another platform that allowed the polling questions to be pre-loaded, meaning no wasted time and polling questions being an effective part of the learning event.  So if the virtual, collaborative, webinar platform truly supports learning, this truly is a zero sum game.  Otherwise, it really isn’t.

YOU ONLY NEED THE PRESENTER, RIGHT?

Only someone who has not been in the webinar crucible would think that the presenter can do this on their own.  While the presenter is talking, the participants are chatting: “I couldn’t register for this session, how can I get credit?” “I can’t hear the presenter” “I have a question about the point the presenter just made…”

During the 90 minute webinar, I moderated the session, handled registration/technical questions, verbalized the content questions to the presenters during the final Q&A portion of the session, and closed the session.  I also had a weather eye on my email during the beginning of the session to see if there were any last minute registration questions.

My preference is to have three people helping at each session, one presenting, one moderating, one helping with technical problems.  Two is the bare minimum.  One is a recipe for disaster.

HEADSETS ANYONE?

Voice Over IP Headsets are recommended by webinar software providers.  If you have an organization of 20 people, this cost is negligible.  However, if your enterprise is over 10,000 people, this could be a small cost that just adds up.

Are there any other unexpected costs you have encountered in your journey of using webinars for live training sessions?

REFERENCES

Microsoft. (2014). Figures carrying away dollar bills [Digital Image]. Used with permission from Microsoft. Retrieved from http://office.microsoft.com/en-us/images/results.aspx?qu=dollar&ex=1#ai:MC900448680|

3 Benefits of Articulating Educational Approach

(Microsoft, 2014)

Corporate learning and development organizations can realize three benefits by articulating their educational approach:

Measure Learning Effectiveness

As discussed in the last blog post, the first benefit of being able to articulate our educational approach/theory/pedagogy is for the purposes of measurement.  “Success is defined by the sponsors (the persons who control the budget), and only by the sponsors” (Pollock, 2010, p. 62).  However, there are times when the sponsor may be unwilling or unable to define what success looks like.  In these cases, L&D professionals should be able to stand in the gap to provide the measures for learning success from an educational standpoint.  This is impossible without first being able to articulate for each learning solution/project what underpinning theory/pedagogy will be used for development.

Establish Professional Credibility

Our clients, our subject matter experts are educated professionals; as are we.  While we do not want to alienate our clients by drowning them in “edu-speak,” we should be able to intelligently answer their questions if they desire to explore the underlying educational approach we are applying to learning projects in more detail.  This happened to a colleague of mine a few months ago.  The fact that she could not articulate her approach clearly caused strain on the learning partnership and did nothing to enhance our organization’s credibility.

Provide Clear Guidance

As learning professionals, we should be able to articulate our educational approach be it andragogy or pedagogy to each other.  Every profession or practice has its unique vocabulary.  This vocabulary allows for complex concepts and frameworks to be concisely communicated and understood.  This is true in education as well.  The entire learning development team should have a clear vision of what educational approach will be taken.  Theory and pedagogy/andragogy can provide that guidance.

Corporate learning and development organizations can realize these benefits by taking advantage of existing theory and pedagogy.   Finding more hours in the day to learn/develop or even just articulate this is hard to find, I know.  But the benefits are worth it.

REFERENCES

Microsoft. (2014). Road being covered with a tunnel of trees [Digital Image].  Used with permission from Microsoft. Retrieved from http://office.microsoft.com/en-us/images/results.aspx?qu=road&ex=1#ai:MP900427595|

Pollock, R.V.H. (2010).  What drug development can teach us about measuring learning.  SPBT Focus (Winter) 61-64.  Retrieved from http://www.the6ds.com/resources-1/MeasuringLearningFocusMagazine2010.pdf?attredirects=0&d=1

Should Corporate Learning and Development Organizations have to Articulate their Pedagogy?

(Business Quest, 2012)

Should learning organizations have to articulate the epistemology, theory and pedagogy they use to develop learning solutions?  In my humble opinion, I feel we should.

Part of my educational approach encompasses andragogy.  I have used this approach in my own practice and have seen the positive results that can result for learners.  However, I do see where pedagogy can also have a place in the development of learning solutions for adult learners.

Kanuka (2008) brings me to the first point of how this ability can be beneficial to corporate learning and development organizations.  Kanuka (2008) urges us to articulate pedagogy in order to be able to effectively measure the success of e-learning projects or programs.  I humbly submit that this articulation could also help us measure the success of instructor lead solutions as well.

There are other benefits we’ll explore in future posts.  Do you see any value in evaluating the success of your learning solutions against the yard stick of pedagogy?  I look forward to hearing from you!

REFERENCE

Business Quest. (2012). Articles [Digital Image]. Retrieved from http://www.westga.edu/~bquest/2001/pedagogy1.htm

Kanuka, H. (2008). Understanding e-learning technologies in practice through philosophies in practice. In T. Anderson (Ed.), The theory and practice of online learning (2nd Ed.) pp. 91-120. Athabasca, CA:Athabasca University Press. Retrieved from http://www.aupress.ca/books/120146/ebook/99Z_Anderson_2008-Theory_and_Practice_of_Online_Learning.pdf